Learn how to create and send an omnichannel campaign, which is a campaign that contains multiple messages, including messages across different channels.

With an omnichannel campaign, you can send multiple messages related to a specific topic or event over a period of time. You can set up multiple campaign paths that have separate audiences and messages. Having separate audiences per path is helpful if you’d like to have messages tailored for different groups such as VIP customers, standard customers, churn risks, etc.

You can also send messages across all channels you’ve set up in your Klaviyo account:

• Email
• SMS
• WhatsApp
• Push notifications

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Email is available to all Klaviyo accounts by default, but other channels must be set up separately for customers on paid plans.

Messages can only be sent to recipients through a particular channel if they have provided consent for that channel.

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• The difference between omnichannel campaigns and flows

Before you begin

If this is your first time sending a campaign in Klaviyo, it’s best to start with a single channel campaign first. Learn the basics of the different types of campaigns below.

• Email campaign
• SMS campaign
• Push notification campaign

If you plan on sending across multiple channels, make sure you have set up and collected consent for those channels.

Omnichannel campaign components

An omnichannel campaign has more components than a single channel campaign. These components include:

• Paths Omnichannel campaigns can have up to 10 paths. Each path has a different audience and set of messages. This allows you to have a single campaign that sends different messages to separate groups of customers. One path is automatically added to the campaign by default.
• Audiences Each path has its own audience. You can choose any lists and segments in your account to include or exclude as part of an audience.
• Messages Each path can have multiple messages across different channels in your account. The number of messages and channels can be different per path. You can have up to 30 messages total for the campaign. Each path can have any number of messages so long as they are within the 30 message campaign limit.