Learn how to access the subscriber growth report to better understand how you are acquiring and losing subscribers over time for WhatsApp.
Accessing the report
You have 2 options for accessing the subscriber growth report, either through:
- the Profiles tab in the Klaviyo main navigation
- the Subscriber Growth card on an overview dashboard
You can find both directions below.
Via the Profiles tab
- Navigate to Audience > Profiles.
- At the top of the page, click View Subscriber Growth.
- Click the WhatsApp tab.

Via the Overview dashboard tab
- Navigate to Analytics > Dashboards.
- Open an existing overview dashboard from the list, or create a new one by selecting Create Dashboard.
- Look for the Subscriber Growth card. If this is not already on your dashboard, click Add card to find and add it from the library.
- On the card, click View full report.
- Click the WhatsApp tab.

Understanding growth reports