Find out how Klaviyo bills for WhatsApp, including the cost of messages and how to purchase sends in Klaviyo.
It’s important to know that unlike channels like email or SMS, WhatsApp is privately owned by Meta. This means that Meta decides on the entire WhatsApp experience: from who can use it to the base pricing model.
As of July, 2025, Meta is moving away from charging by conversation toward charging by template. However, they still charge different prices based on the type of message (marketing vs. transactional) as well as what country the message is being sent to.
To make things easier, Klaviyo is adopting Meta’s upcoming billing model early, charging per template instead of per conversation, so you don’t have to adjust twice. This way, you can get started without needing to relearn the system later.
So what is the per-template system? It means that there is a charge for any delivered marketing or utility/transactional template message.
In Klaviyo, WhatsApp messages are billed as credits using the same system as SMS. After you purchase a plan with credits, you can use all of them for SMS, WhatsApp, or any combination of both.
Like with SMS, the credit per WhatsApp message varies based on:
| Country | Marketing | Transactional |
|---|---|---|
| Argentina | 11 | 7 |
| Brazil | 12 | 2 |
| Chile | 16 | 4 |
| Colombia | 3 | 1 |
| Egypt | 20 | 1 |
| France | 26 | 6 |
| Germany | 25 | 10 |
| India | 2 | 1 |
| Indonesia | 7 | 4 |
| Israel | 7 | 1 |
| Italy | 13 | 6 |
| Malaysia | 16 | 3 |
| Mexico | 8 | 2 |
| Netherlands | 30 | 9 |
| Nigeria | 10 | 2 |
| Pakistan | 9 | 1 |
| Peru | 13 | 4 |
| Saudi Arabia | 9 | 3 |
| South Africa | 7 | 2 |
| Spain | 11 | 4 |
| Turkey | 2 | 1 |
| United Arab Emirates | 7 | 3 |
| United Kingdom | 10 | 4 |
If your country is not listed in the table above, it falls under one of the following regions, which were grouped by Meta. Click on the region name to see the specific countries that are in that group.
(collapsible)