← Back to Klaviyo + WhatsApp Documentation

Learn how to create a WhatsApp template through Klaviyo. Once you have created a template and it has been approved by Meta, you can begin to send it through campaigns and flows.

Before you begin

In order to create message templates for WhatsApp, you must first activate the channel in your Klaviyo account.

Create a WhatsApp template

To get started with creating a WhatsApp template in Klaviyo:

  1. Navigate to Content > Templates.

  2. On the Templates page, navigate to WhatsApp: saved.

  3. Select the Create template button.

In the Create template panel, set the following information for your template:

Components of a WhatsApp template

There are a few key components that make up your WhatsApp template when designing it in the editor.

Header

The header is an optional field for WhatsApp templates that stores content at the top of the WhatsApp message. The header can either be text or an image.

Image headers must be .jpg, .jpeg, or .png files and have a file size under 10 MB.

Text headers can be up to 60 characters and allow for the use of personalization variables. Note the tag itself counts towards the character limit.